This past weekend, Gareth Edwards’
Godzilla
opened to a monstrous $93 million, which is pretty remarkable for a non-sequel, non-superhero movie, especially one following in the footsteps of one of the most critically panned blockbusters of the last decade (that would be Roland Emmerich’s reviled 1998 version). If someone told me several years ago that a giant reptilian monster would out debut a legendary web-slinger, in the same month no less, I would have shrugged them off without hesitation, but such is the case as Godzilla stomped on Peter Parker and stole his summer crown (although the X-Men will probably steal it again this upcoming weekend). Clearly, Legendary Pictures’ well-planned marketing strategy – which hid the titular monster, played up the massive world destruction, and featured an angry Bryan Cranston trading in meth for mutated beasts – paid off in spades. While anticipation was extremely high going in – not…
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SHARF @ THE MOVIES 